Remember, no matter where you go, there you are.

TCM Healing - take the next step.

How does AcuGraph Work?

How does AcuGraph work? The entire AcuGraph exam takes less than two minutes and is easy enough for an office assistant to perform. Here’s an overview:

  1. MEASURE each meridian with AcuGraph’s computerized measurement probe, as the computer guides you, point-by-point with clear photographic illustrations and verbal prompts.

  2. WATCH in amazement as AcuGraph instantly provides complete graphical analysis and interpretation of the patient’s meridian energetics in 9 different graph styles, including; yin/yang, 5-elements, horary, and complete symptomatic associations, in a format patients readily embrace. The Personal Integrated Energetics (P.I.E.) score boils the results down to a single number patients readily understand.

  3. TREAT the most effective acupuncture points for the patient, based on AcuGraph’s intelligent analysis and 9 available guided treatment protocols. Supplement your treatment with AcuHerb herbal therapy or custom recommendations of your own, all automatically determined and recommended by the software.

  4. COMPARE the incredible results experienced by your patients and tracked by subsequent AcuGraph examinations. Only AcuGraph gives you Evidence-Based Acupuncture™ documentation and tracking for superior documentation and patient compliance.
AcuGraph. See the
Pride

Are YOU what THEY think you are?

Chloe knew she was onto something when the speaking invitations started rolling in from other states. She was respected, and justifiably so. Her reputation had spread to the point that she was being Pride1touted as an expert.

But it hadn’t always been like this.

Chloe had spent many years as a “typical” acupuncturist. She had a good practice, worked hard, and helped lots of people.

But she was also ignored, and even shunned, by other healthcare practitioners.

In the modern medical model, she found, acupuncture is still seen as “experimental,” “out there,” or even downright “quackery.” Of course she knew these were misconceptions, all-too-common misconceptions, but nevertheless she was labeled, and she struggled.

Pride2The acupuncture profession is noble and respectable, with a rich history and outstanding record. But even so, Chloe sometimes felt she couldn’t look other “Doctors” in the eye or speak confidently about what she did.

The referrals she did receive were usually “last chance” cases who had been everywhere else without success. When she helped them, the referring doctor might ask what she did, but his eyes would glaze over as soon as she attempted to explain the diagnosis.

That all started changing in 2006 when Chloe purchased her AcuGraph system.

As her conversations with patients began to revolve around evidence—objective evidence—her stature in her patients’ eyes increased substantially. Rather than the last stop on the desperation railroad, her patients started regarding her as the first line of defense, and the source for clear explanations and hope.

Pride3But, even more astounding was the response of her healthcare colleagues. Using AcuGraph as the basis for communication, she offered evidence—scientific evidence—to back up her results, and they viewed her in a completely new light. For the first time in her life, she was truly a colleague, and she could look other professionals in the eye without feeling somehow diminished.

But that wasn’t the best part.

Chloe found her niche.

It started with a specific patient and a typical story. The concerned parents had brought their child to all sorts of doctors; they were continually told there was nothing more to do. They ended up with a referral to Chloe, more likely out of desperation than any sense of real hope.

Pride4But there was a glimmer of hope. It flickered on the first graph, sparked in subsequent treatments, and burst into full illumination as the child improved immensely and the graphs reflected it.

Nobody could believe the results they saw in an “untreatable” condition. It’s the kind of thing that doesn’t quietly pass and slip into happy memory. The parents saw to that.

The parents of the child Chloe had helped happened to have some friends. In fact, they belonged to a support group for families struggling with the very problem Chloe had helped. And word got around.

As she helped more and more of these kids, her name and fame spread far and wide. She was invited to speak to local support groups, to bring her results, to offer the same glimmer of hope she had seen on that first child’s graph.

Pride5Then, one day, the invitation came from another state—3 states away. As a national expert in treating these cases, the invitation asked, would she please consider giving the keynote address at the national convention? She could hardly believe it.

If you ask Chloe, she’ll tell it to you straight. She’s just a typical acupuncturist trying to help all the people she can. She never sought the limelight, and certainly didn’t set out to become an internationally recognized expert in anything.

But even as she tells you these things, you can see it in her eyes. She’s pleased that she had the right tools at the right time to help that first child. She’s proud of her well-deserved reputation. And she’s committed to making a larger difference in the world than she ever thought possible.

Using the latest technology doesn’t just give you objective evidence to share with patients and colleagues. And it’s more than simply adding scientific underpinnings of your work. It’s a statement about you and about your practice.

You use the best because you are the best.

Pride6
Wisdom
Wisdom
Can you guess most practitioners’ number one concern about buying an AcuGraph system?

We talk with practitioners like you every day about the benefits of Digital Meridian Imaging in the acupuncture practice. Acupuncturists, chiropractors, medical doctors, naturopaths, even hospitals and governments call from all over the world to ask questions, choose options, and make purchases.

We address all sorts of concerns and questions. Many want to know about service and support; we tell them about our free replacement warranty, optional extended warranties and free support.

Others want to know about validity, so we talk about scientific studies and graph comparisons. Still others come at us with technical questions and we talk computer hardware and operating systems with them.

Usually, at some point, we get to the heart of the matter. It’s a legitimate fear, even a deep-seated terror that stalks our customers. And the more serious the practitioner, the more devastating the fear. It’s stated in all sorts of ways but it invariably really comes down to a single question:

“Will the AcuGraph system replace…Me?”

You...Obsolete?

It started in the 1970’s when industrial robots began snatching up human jobs. Then it was computers in the 80’s and 90’s and outsourcing in the current decade. I think we all know someone who has lost a job, position, or even a career to new technology. And it’s never a happy story.

And yet, those industrial robots, those computers, even that outsourcing, have ultimately made businesses more productive, technology more advanced, products more affordable, and lives better.

In the end, technology has created many more jobs than it ever eliminated.

But what about you?

Will technology ever replace the acupuncturist?

In a word, No. Not even remotely.

Not any more than X-rays will replace a doctor or computer diagnostics in cars will replace a mechanic.

You see, acupuncture health and healing encompass far more than a simple mechanical understanding of the flow of chi. I’m reminded of the story of the acupuncturist who defeated a patient’s 8-year headache by needling only one acupuncture point.

The acupuncturist handed the patient a bill for €100.

“100 Euro? But you only used one needle! What do those needles cost anyway?” ranted the now headache-free patient.

Without a word, the acupuncturist took back the bill and changed it. When she handed it back to the patient it now read as follows:

1 acupuncture needle: €.05
Knowing where to stick the needle: €99.95

If acupuncture encompassed nothing more than inserting a needle, perhaps a machine could do it. But it was the acupuncturist’s knowledge, understanding and experience that produced the miracle.

In a word, it was her wisdom.

Just as an X-ray can help a physician make a better diagnosis, the AcuGraph system is a tool designed to work in conjunction with your own wisdom to make miracles.

The creator of the AcuGraph's grandfather spent his life as a carpenter—the old-school type who built everything by hand with manual hand tools. I don’t think he even owned a power saw. But he certainly owned a hand saw, and it was certainly sharp.

He remembers him carefully sharpening it with a file as he taught him an important lesson—that a carpenter is only as good as his tools.

And yet, for all his care and skill, for all the magic he could work with that saw, a modern carpenter with modern power tools could produce more output, faster output, and possibly even better output than his grandfather could ever produce by hand.

I’m sure that if his grandfather were alive today, he would work with power tools.

Pulse, tongue, questions, palpation; these are the traditional diagnostic tools of the acupuncturist. Expertly applied, they are wonderfully effective. And yet, modern advancements have added one more tool to the acupuncturist’s tool bag. AcuGraph gives additional knowledge, insight and evidence to complete the diagnostic picture, both for the acupuncturist and for the patient.

It’s been said that wisdom is the intersection of knowledge and power, and truly wise practitioners seek to enhance both.

Can AcuGraph ever replace your wisdom? Of course not.


Growth
Growth

My acupuncture training never covered this. But it should have.


Luckily, my business school training did.


The topic is business growth, and it’s only a comfortable topic to discuss if you already have all the growth you need.

In Acupuncture practice, the topic of practice growth is viscerally charged with emotions—some positive, some negative, all deep and powerful: The fear of marketing to strangers; the dream of practice success, the dread of negative cash flow, the disappointment of gimmicks that didn’t work.

 

But perhaps more than any other topic, it’s practice growth that ultimately determines not only the success of a practice, but the happiness of the practitioner.

 

Now, I’m not a management coach talking about selling people lifetime care and pushing the limits until you see 100 patients per day. If that’s your thing, great. But even if it’s not, I’ll bet you still rely on a steady stream of new patients to replace those who get better.

Growth 2

Maybe you’ve tried a few things—posting newspaper ads, an expensive yellow pages listing, an uncomfortable networking group, or simply handing out business cards. Maybe you’ve even had some success. But I’m willing to bet you’d like to do better. I say that because I’ve never met an acupuncturist who wasn’t looking for patients.

 

No matter how extensive your knowledge or how refined your skills, you simply can’t practice without new patients.

Now despite what the management gurus might tell you, there is no “magic formula” to effortlessly attract new patients. It takes some work, some smarts, and the right tools. Remember, the most important task you have is to win your prospective patient’s confidence. With it you prosper, without it you suffer.

 

And that suffering is not a pretty sight.

 

Growth 3I once took my family to the state fair, and along with the rides, animals, and cotton candy, I saw something truly unforgettable. Nope, it wasn't the (supposedly) world's largest pig. Or the (again, supposedly) world's smallest donkey next to it. Rather, what I saw was...chiropractors.

Now, you may wonder what's so unforgettable about chiropractors, and the answer is contrast. You see, there were FOUR chiropractors with booths at the fair that year, and THREE of the four looked so bored and desperate they were probably wishing they had the world's largest pig in their booths just to get some traffic.

 

I mean they were literally just standing there, with some pamphlets and business cards, hoping to talk people into listening to a 5-minute pep talk about spinal health. These were three separate booths, each costing their respective occupants a significant chunk of change, and as far as I could see, doing NOTHING to generate new patients. In fact, I think I saw the opposite effect. If the chiropractor is defined in the public mind as the lonely occupant of the most boring booth at the fair, how many people will actually trust such an individual with real healthcare needs?

 

The acupuncturist at the fair was offering massages. Hey, if the public thinks acupuncture is a massage, at least they equate it with feeling good. Of course, they still have no idea about acupuncture or what you can do for them.

 

But what about the fourth Chiropractor? Why did he have a line of people winding out of his booth and blocking the aisle to the point I couldn’t get past?

 

Well, to put it simply, he had something worth seeing.

This chiropractor had a computer and a SEMG analysis machine. SEMG is surface electromyography-measuring the surface electrical activity of the spinal muscles. The exam with the machine took only moments, and right there in vivid color on the large computer display the patient (and all the onlookers) could immediately see a diagram of the patient's spine—with clear visuals showing exactly what was wrong, and where. The comparison with the normal spine was the kicker.

 

People were literally waiting 30 minutes in line just to get an exam and printout.

The doctor was so busy I couldn't ask him, but by all appearances, this was an extremely successful marketing event. His assistant was scrambling just to keep up with the crowds and book new patients.

 

I think you know where I'm going with this. The real story here is that technology, visual technology, technology that tells people about themselves, is practically irresistible to the curious public. We've shown time and again that an AcuGraph public screening is the acupuncture equivalent of that doctor's SEMG unit.

 

The people line up, and the practice fills up. Works every time.

It’s one thing to TELL people about your practice, but to SHOW them exactly why they need you and how you’ll help them, well that’s another story, and it’s one your patients actually want to hear (and see!)

A recent study by NCCAOM shows that 60% of U.S. adults want acupuncture as a treatment option, yet fewer than 1 in 10 have actually tried acupuncture. Many of these potential patients are reluctant to seek acupuncture treatment due to preconceived notions, negative stereotypes, misinformation, and fear of the unknown.

 

Growth 5

Having the right technology not only solves your communication problems, but also makes a statement about you and your practice. It breaks down superstitions and misconceptions about acupuncture, taking it out of the realm of mysterious and into the realm of scientific technology where today’s healthcare consumers are most comfortable. The right technology gives your patients confidence…in acupuncture, in your practice, and in you.

Growth 6

Growth MarketAcuGraph also helps you build your practice through patient referral. AcuGraph patients regularly refer their friends and family for the same fast, easy exam and treatments they experienced. And with printed exam results to show as proof of the effectiveness of their care, they make a very convincing case for you and your practice.

Finally, AcuGraph gives you complete marketing support. Need some patient education brochures? We got ‘em. Help with a screening? Check out our Screening “How To” DVD. Need a banner? Custom report? We’re all over it.

See our complete assortment of marketing tools here.

 

If you're not marketing your practice with AcuGraph, you either a) have all the patients you could ever want, or b) still struggle to fill your appointment book.

Growth 7

May I suggest you consider incorporating the AcuGraph’s powerful marketing tools into your practice? You'll be glad you did. Maybe even 5 times as glad.

 

But what about the money?

Because I understand your financial needs must be addressed too, let me tell you a bit about the financial rewards of using AcuGraph. AcuGraph pays for itself in 3 important ways:

 

First, AcuGraph helps your practice grow by attracting new patients. For most practices, the value of a single new patient over the course of treatment represents several hundred dollars.

 

Second, AcuGraph helps you retain the patients you have. When patients see their results and track their progress, they are much more likely to comply with your treatment plan.

 

And third, AcuGraph represents a distinct service that patients are willing to pay for. Typical fees for the AcuGraph exam range from €35-€100 per exam. The following grid illustrates just how quickly this can add up:

 

To look at it another way, let’s assume your practice is stable and growing at a typical rate. Your annual revenues might look something like this:

Growth 9

 

Now, let’s add AcuGraph to the equation, which will bring in additional new patients, and help you see your existing patients more often, resulting in increased practice revenue.

 

Growth 10

And finally, let’s include the revenue from the AcuGraph exams themselves. It’s like adding the icing on the cake:

Growth 11

 

In short, AcuGraph helps you grow your practice and achieve your dreams like nothing else can—but don’t just take my word for it!

Go to AcuGrap web page

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